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Passion, Produce and People: Moises Celaya

3/26/24, 5:00 PM

As we embark on a journey of excellence, innovation, and growth, we sat down with Moises Celaya, our esteemed Sales Expert, to delve into his insights and experiences within the fresh produce industry and Altar Produce.

As we embark on a journey of excellence, innovation, and growth, we sat down with Moises Celaya, our esteemed Sales Expert, to delve into his insights and experiences within the fresh produce industry and Altar Produce. Here's a glimpse into our conversation:



Journey in the Fresh Produce Industry: Moises began his journey in 2013, transitioning from a media and political campaign background to the vibrant world of fresh produce. Altar's unique job opportunity sparked his interest, leading him to a fulfilling career path.

Inspiration and Passion: Moises's passion for fresh produce was ignited by the dynamic nature of the industry. His pivotal role bridging sales and growing operations fueled his enthusiasm, making each day a thrilling challenge.



“Altar stands out as a global leader in asparagus and wet veg items. Moises emphasizes that Altar's innovative strides set the pace for others to follow, establishing a legacy of leadership and excellence. Asparagus deemed the "king of vegetables”, possesses a transformative quality that elevates any dish. Its year-round availability and upscale appeal make it a culinary favorite” - Moises said.



Industry Evolution and Trends: The asparagus industry has evolved into a year-round staple, with Mexican asparagus gaining prominence. Moises notes a shift towards tech-driven solutions and evolving customer preferences. Moises believes in honesty, transparency, and adaptability as crucial leadership principles. Altar's focus on quality, sustainability, and cutting-edge technologies helps overcome industry challenges.

Passion Driving Success: Moises underscores the importance of passion in driving success, urging aspiring professionals to embrace hard work, patience, and a deep love for the industry.

Balancing Work and Life: Outside work, Moises enjoys family time, brewing, and staying active. His dedication to work-life balance and personal growth adds depth to his role at Altar.



Join us in celebrating Moises's journey, Altar's commitment to excellence, and the vibrant spirit of "Passion, Produce, and People" at Altar Produce. Stay tuned for more insights and stories from our team! #AltarProduce #PassionProducePeople #ExcellenceInProduce

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